Art-installation in LEXUS STROBE advertising

Dec 02 2014

Lexus continues an advertising campaign called Amazing in Motion by its third brand film which is called Strobe, where a group of stuntmen, dressed in bespoke lighting suits, controlled with special software, walk along streets of Kuala-Lumpur. Several tens of professional stuntmen, suspended by cables, choreographically line up a line of a stroll of one character through streets, parks and the most highest spots of Kuala-Lumpur. The suits of stuntmen were designed by a Hollywood’s designer Vin Burnham and technical director Adam Wright. There was also special programmed software to control lighting of lamps at a specific time as it planned […]